DUBAI, UAE - s4story -- Dubai, United Arab Emirates: Kinetic Consulting, the boutique consulting company providing business growth, CX and transformation consultancy, today announced the relaunch of Macky, its AI consulting platform, on an entirely new business model. First launched in 2023 as a non-prompt-based AI business consultant, Macky has been redeveloped from the ground up to sell complete consulting engagements rather than AI answers: fixed scope, fixed price, executed by AI agents that encode Kinetic's consulting methodology, and reviewed and signed off by a named senior consultant before anything is delivered. Every engagement carries a rework guarantee and is re-measured after delivery so clients can see the outcome, not just the deliverable.

• Why the model had to change

When Macky launched, guided AI answers were a genuine wedge for small and medium-sized businesses that could not afford consultants and did not know how to prompt. Since then, the market has moved on four fronts. Generic AI answers have become effectively free, bundled into the mainstream assistants that every business already owns. The fastest-growing AI companies no longer advise on the work – they do it. Pricing has shifted from seats and queries to outcomes. And the large consulting firms have productised AI aggressively, but only for their enterprise clients.

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Meanwhile, demand from smaller businesses has never been stronger. SME consulting is the fastest-growing segment of the US$358 billion management consulting market, growing at 9.75% a year against 4.7% for the market overall, driven by demand for outcome-oriented advice without heavy upfront fees.[1] A 2026 Goldman Sachs study found that 76% of US small businesses now use AI, yet only 14% have it embedded in core operations and 73% say they need more training and implementation help.[2] Sequoia Capital has sized management consulting as a US$300–400 billion labour market and observed that the category of AI that sells finished consulting work – rather than consulting tools – remains unclaimed.[3]

Four guarantees on every engagement. Fixed price, published upfront. Senior consultant sign-off – every deliverable is reviewed and signed by a named consultant with more than 25 years' experience, not shipped as an AI draft. A rework guarantee – one full revision cycle within 14 days if the engagement misses the agreed scope. And outcome measurement – a baseline is captured at close and re-measured on schedule.

The key value propositions

• Consulting-grade work at software-grade prices. A CX Audit & Roadmap that would typically cost US$40,000 or more from a traditional firm is delivered for a fixed US$6,500 in around 15 days.
• Accountability, not just artefacts. A named senior consultant certifies every engagement and is accountable for it – the trust layer that pure-software AI tools cannot offer.
• Transparent, fixed pricing. Traditional firms do not publish prices. Macky does, for every engagement, alongside the traditional-fee comparison.
• Speed. Sprints in around five to ten days, Core engagements in around fifteen – timelines measured in days rather than months.
• Measured outcomes. Before-and-after tracking on every engagement, with verified client results published with consent.
• A platform with no usage counting. Unlimited AI chat and a single flat price per company, so a ten-person team pays one subscription rather than ten.

Macky is live now at https://macky.ai. Any business can start with the free Business Health Check.

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References:

[1]Mordor Intelligence, Management Consulting Services Market (2026–2031). https://www.mordorintelligence.com/industry-reports/management-consulting-services-market

[2]Goldman Sachs, "Small businesses embrace AI but need training and support to fully harness it", 2026. https://www.goldmansachs.com/pressroom/press-releases/2026/small-businesses-embrace-ai-but-need-training-and-support-to-fully-harness-it

[3]Sequoia Capital, "Services: The New Software". https://www.sequoiacap.com/article/services-the...

[4]Traditional-firm fee comparisons are Macky's estimates of the typical cost of an equivalent engagement from a boutique or mid-tier consulting firm, as published against each engagement at https://macky.ai/engagements.