s4story - Jan. 26, 2015 - SEATTLE -- MiiR, an active-lifestyle, giving brand based in Seattle, WA, has closed a round of financing to help the company handle significant demand for its product lines. In 2010, MiiR began a hydration line providing one person with clean water for one year for every bottle sold. By 2012, MiiR's product lines and giving outreach grew substantially after the successful launch of an urban bicycle line into the US's largest bicycle retailers, REI and Performance Bicycles. With every bicycle sold, MiiR helps provide a second bicycle to one person in need. To date the company has developed over 20 water projects around the world and has sustainably distributed thousands of bicycles in Africa and the US.

In addition to successfully closing a round of financing, MiiR names three new, high profile advisors: Dennis Madsen, former CEO of REI; Audrey Hick, former CFO of Outdoor Research; and Mason Reay, former CEO of Nuun and previously SVP of Dell Global Marketing.

"I'm very excited about the incredible group of investors and advisors that have such deep experience in the outdoor retail space, and to have them join our mission of making the best possible products while giving back to those in need," said founder and CEO Bryan Papé. ''As we look to 2015, we have many exciting partnerships and products launching throughout the year, which will further bolster our position as the leading active-lifestyle giving brand."

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In the spring of 2015, MiiR will also be launching its Seattle flagship store located in Fremont below Brooks global headquarters. The flagship store continues MiiR's mission of challenging the status quo by creating a new third space concept where community can engage in MiiR's story of giving back to those in need while enjoying the finest craft beer and specialty coffee.

ABOUT MiiR

Based in Seattle, WA, active-lifestyle giving brand MiiR was founded in 2010 with a commitment to offer products crafted with iconic design while maintaining the highest level of functionality, and to further promote a model of sustainable giving with tangible purpose. MiiR launched its BPA-free stainless steel water bottle line at start up where every bottle purchased provides one person with clean water for an entire year. To date, MiiR has built twenty water projects around the world. In 2012, MiiR launched its commuter bicycle line that helps provide a bike to one person in need when a MiiR bike is purchased. For more information on MiiR, visit www.miir.com.