NEW YORK - s4story -- Next League, which designs, deploys and operates intelligent systems for leagues, teams and federations, today announced a multi-phase relationship with Heisman, the organization behind the top award in college football. Next League becomes Heisman's AI and technology services provider, taking on the role of the organization's technology function across data, platforms and AI.

With the first engagement of the relationship, Next League built the AI-driven data and technology infrastructure powering Heisman's new season-long analytics, storytelling and fan voting platform, Heisman Hopefuls.  Hopefuls is the first step in Heisman's broader digital transformation spanning analytics, fan engagement, AI and storytelling, with Next League operating as Heisman's technology provider across it.

"We are thrilled to bring on Next League as our AI and Technology Services Partner," said Jeff Price, CEO, Heisman. "This launch is the first step in a broader digital and AI transformation of the Heisman brand including enhanced analytics, fan engagement and storytelling. Next League has played an integral role in bringing this experience to life and we look forward to giving fans, schools and student-athletes new ways to be part of the Heisman story for years to come."

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"This relationship with Heisman shows how large legacy platforms can pivot using best in class technology to meet the needs and interests of a much larger audience," said David Nugent, CEO, Next League. "What they will be able to do, and what we will help them build, will expand their scope and reach and tell the stories of those tied to the award on every level. It will be a new benchmark for engagement for the Heisman and for many others into the future."

Heisman recognizes enhanced data, analytics and storytelling are critical to keeping the sport's most storied conversation relevant for the next generation of fans. Next League, with its focus on how emerging technologies and AI reshape the way sports organizations engage fans, will help Heisman deepen connections with its fans year-round and across every touchpoint. Together, they'll ensure Heisman stays ahead of how these emerging technologies continue to shape how fans experience college football and celebrate the stories and successes of all student-athletes.

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Heisman Hopefuls, which launched last week, unifies official NCAA statistics from Genius Sports, EA player ratings and the season-long weighted fan vote model developed with the Carnegie Mellon Sports Analytics Center into a single fan experience. The result is the Heisman Hopefuls Field, featuring more than 11,000 student-athletes, and the Heisman Hopefuls Fan Vote, which opens to fans September 9.

http://www.Heisman.com
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