CHICAGO - s4story -- Contact:
Joseph P. India
info@Primerexperience.com
847-337-2962
PRIMER: An Avant-Garde Art & Music Experience Launches in Chicago's
River North Design District
Saturday, May 31, 2025 | 7:00 PM – 2:00 AM | 215 W. Grand Ave.
CHICAGO, IL — On Saturday, May 31, 2025, PRIMER will debut in Chicago's River North
Design District, presenting a one-night-only collision of contemporary art, live music, and
immersive performance. Housed in a historic timber loft and spilling out onto a sweeping rooftop
deck, PRIMER is a curated sensory experience where visual art and underground soundscapes
converge.
The 2,000 sq ft gallery space will feature a bold mix of mediums including experimental film,
digital sculpture, street art, and painting. Over 15 celebrated alumni from the School of the Art
Institute of Chicago (SAIC) will exhibit their work, taking the evening's artistic vision to new
heights. On-site live painting by Leek O Vision and Brendan Cooney adds a dynamic element,
allowing guests to witness large-scale creativity unfold in real time.
As night falls, the energy rises. A roster of top-tier DJs will curate a hypnotic soundscape that

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transforms the space into a living, breathing celebration of movement and expression. Guests
will also have access to a 5,000 sq ft rooftop lounge offering panoramic views of River North
and the Chicago skyline—making PRIMER as much a feast for the senses as it is a showcase
of talent.
"PRIMER is more than an event," says Producer Joseph India. "It's a portal into the future
of artistic collaboration—where visual, sonic, and spatial design all interact to create
something unforgettable."
PRIMER invites the public, press, and art lovers alike to experience a cultural moment that blurs
the lines between gallery and gathering, performance and party.
MEDIA RSVP & INTERVIEWS:
Press interested in attending or speaking with the event's producers, Joseph India and Michael
Ball, about PRIMER's concept and artistic vision are encouraged to reach out for interview
scheduling and media access. Special accommodations can be arranged for covering outlets.

Event: PRIMER
Date: Saturday, May 31, 2025
Time: 7:00 PM – 2:00 AM
Location: 215 W. Grand Ave., Chicago, IL 60654
For more information, press inquiries, or to request credentials, please contact:
Michael@Primerexperience.com