NEW YORK - s4story -- In the rapidly growing world of legal cannabis, one dispensary is setting the standard for excellence in New York City: The Herbal Care THC, located in the heart of the Upper East Side and led by visionary entrepreneur Markel Bababekov.

Founded with a mission to deliver premium cannabis, expert service, and a welcoming space for both new and experienced consumers, The Herbal Care has quickly earned a reputation as one of NYC's top dispensaries — especially among Upper East Side residents.

"We're not just another dispensary," says Bababekov. "We've built a brand on trust, education, quality, and real community connection. Our team knows the product, knows the regulations, and most importantly, knows the customer."

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Setting the Standard in Cannabis Retail

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The Herbal Care stands out with:

• A curated selection of high-end flower, edibles, vapes, and concentrates
• Expert budtenders trained to provide personalized recommendations
• Impeccable store design and layout, reflecting luxury and professionalism
• A deeply rooted commitment to compliance, safety, and wellness

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The Man Behind the Mission: Markel Bababekov

At just 35 years old, Markel Bababekov has become a rising star in the cannabis space and a trailblazing Bukharian Jewish entrepreneur. After 15 years in Los Angeles building businesses — including a cannabis manufacturing company called Extraction Artist — he returned to New York and launched The Herbal Care THC with a bold vision.

Bababekov is also the founder of a marketing agency that helps other cannabis dispensaries grow, further solidifying his role as a leader and mentor in the industry.

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Why the Upper East Side Chooses The Herbal Care

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The Herbal Care has become the go-to cannabis destination for Manhattan's Upper East Side, attracting locals who value:

• Discretion
• High-quality cannabis
• Tailored customer service
• A modern and elegant shopping environment

The location has also become a model for what legal, responsible, and premium cannabis retail can look like in New York.

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Visit The Herbal Care THC

Whether you're a seasoned enthusiast or cannabis-curious, The Herbal Care welcomes you with an experience that reflects the new era of cannabis in New York City.

📍 Location: 1410 Lexington Ave, NY NY 10128

🌐 Website: www.thctheherbalcare.com

📧 Email: markel@thctheherbalcare.com

📱 Instagram: @theherbalcare_