NEW YORK - s4story -- In a landmark moment for the wellness industry, Pure Essentials Supplements has become the first supplement brand in the world to earn Made Wise™ Certification, the most comprehensive safety standard available for consumer products. This breakthrough sets a new precedent in an industry long criticized for unregulated "clean" claims and hidden chemical exposure.

Made Wise Certification, developed by the team behind the respected MADE SAFE® standard, bans over 15,000 known or suspected toxicants, including PFAS, phthalates, heavy metals, petroleum-derived ingredients, and hormone-disrupting compounds. Until now, no supplement company had achieved it.

"We didn't pursue this to stand out. We did it because our customers deserve the truth," said Melissa Crispell, President of Pure Essentials. "We were already formulating to these standards — MadeWise simply confirmed what we've believed all along: clean should be measurable, not a marketing term."

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Three of Pure Essentials' flagship products — Ultra D3, Ultra Omega, and Reclaim (a menopause support formula) — were evaluated and certified. The company submitted full composition statements and supporting documentation for every ingredient and capsule component. No changes were required to meet the standard.

"This certification wasn't a pivot. It was a validation," said Crispell. "We have always gone beyond regulatory minimums and refused to compromise, even when it meant harder sourcing and slower growth."

The announcement arrives at a time of increasing consumer awareness about toxic load, endocrine disruption, and the need for true transparency in health products. MadeWise Certification exceeds both U.S. and EU safety regulations and has historically focused on personal care, cosmetics, and home products. With Pure Essentials' certification, supplements officially enter the clean revolution.

Why It Matters:

• Most supplements on the market contain unlabeled additives, petroleum flow agents, or inactive ingredients that may impact human health over time.
• MadeWise Certified products are screened for carcinogens, reproductive toxicants, neurotoxins, and thousands of other harmful substances.
• Pure Essentials is leading the way in making clean, science-backed supplements not just possible, but provable.

Consumers can shop the MadeWise Certified Omega + D3 Bundle or explore Reclaim with confidence — knowing these products meet the highest safety standards in the world.

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About Pure Essentials:
Pure Essentials Supplements is a practitioner-formulated brand dedicated to truth, transparency, and real health outcomes. With a focus on clean, non-toxic, and science-supported ingredients, Pure Essentials is redefining what it means to be well in a world of greenwashing.

Visit us at pure-essentials.com