BOSTON - s4story -- RAIN Group, a global sales training company helping enterprise teams drive results through coaching, reinforcement, and tech-enabled solutions, announced today that Jim Barnett has joined the firm as Senior Sales Consultant.

A proven leader in enterprise sales performance, Barnett brings over two decades of experience in designing and executing strategies that deliver measurable growth. He has led high-impact initiatives for major clients in financial services, life sciences, technology, and manufacturing, helping sales organizations navigate complex buying environments and achieve sustained performance improvement.

"Jim's reputation in our industry speaks for itself," said Steve Elefson, chief operating officer at RAIN Group. "He's led and coached high-performing teams, and his track record with global industry leaders is exceptional. His decision to join RAIN Group is a testament to the strength of our offerings, our team, and the momentum we're building with enterprise clients around the world."

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Barnett has worked extensively with strategic accounts and enterprise organizations, specializing in building seller effectiveness and performance systems that transform sales organizations from the ground up. He is also enthusiastic about the evolving role of technology in sales training, particularly the integration of AI in coaching and simulation.

"Sales, when done right, elevates everyone it touches—clients, teams, and entire organizations," said Barnett. "I've spent my career helping sellers thrive, and what RAIN Group is doing in the market is some of the most exciting and innovative work I've seen. From AI-powered coaching to research-based frameworks that drive measurable change, RAIN Group is redefining seller effectiveness for the modern era. I'm thrilled to be part of it."

Before joining RAIN Group, Barnett held leadership roles at multiple sales performance firms, including Richardson Sales Performance and Miller Heiman Group. Earlier in his career, he served as Regional Field Director at Universal Technical Institute, leading five sales teams across the Eastern U.S., and held sales management roles at Aetna US Healthcare. He earned his bachelor's degree from the University of Delaware and currently resides in the Greater Philadelphia area.

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About RAIN Group
RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training offers flexible, tech-enabled, and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at http://www.raingroup.com.