BOSTON - s4story -- RAIN Group, a global sales training company helping enterprise teams drive results through coaching, reinforcement, and tech-enabled solutions, announced today it earned Gold in the Best Program for Sales Training and Performance category in the 2025 Brandon Hall Group™ HCM Excellence Awards®.

The honor recognizes a multi-year global sales enablement initiative developed in partnership with a leading retail technology solutions provider. RAIN Group's program stood out for its measurable results and lasting impact.

"To be recognized at this level is an incredible honor and a testament to the trust, collaboration, and commitment from our teams," said Kelsey Harris, vice president of client results at RAIN Group.

To keep pace in a highly competitive marketplace, the retail technology solutions provider partnered with RAIN Group to transform its salesforce from transactional sellers into consultative, value-driven advisors. Earning an average global program score of 4.5 out of 5.0, results included:

• 67% increase in opportunities
• 25% increase in pipeline value
• 71% increase in opportunities selling two or more products
• 85% of sales leaders implementing a regular coaching cadence
• 71% of leaders using formal coaching plans

The company shared that while sellers had been trained on product features, they lacked the skills needed for strategic conversations. Through this partnership, they built a culture of consultative selling and coaching excellence, supported by structured learning and ongoing reinforcement.

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The program has reached hundreds of sellers and sales leaders across North America, APAC, LATAM, and EMEA. Each phase of the initiative built on the last, including:

• Year 1: Consultative Selling and Sales Coaching
• Year 2: Insight Selling and Coaching for Action and Accountability
• Year 3: A formal coaching framework and 1:1 coaching for sales leaders

"It's been a successful partnership with RAIN Group, full of positive results, learning, and feedback. We were determined to drive change. Sales skills have improved drastically, and our leaders have embraced coaching. Engaging our front-line leaders and sales managers has created synergy across the organization," said the director of global sales effectiveness at the retail technology company.

Entries were evaluated by a panel of veteran industry experts and Brandon Hall Group analysts based on alignment to business needs, program design and delivery, adoption and user experience, and innovation and measurable impact.

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View the full list of winners: https://excellenceawards.brandonhall.com/winners/

About RAIN Group
RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training offers flexible, tech-enabled, and customizable solutions for complex global teams. Learn more at http://www.raingroup.com