Popular on s4story
- Filipino Poet Wins First International Poetry Prize at London's Bermondsey Festival
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy
- Manhattan Boutique Real Estate Collaborates with InterContinental Hotels NYC in a Branding Partners Personalized Approach
- Kaplan Morrell Applauds Passage of Landmark Workers' Compensation Reform in Colorado
- "The Godfather's Vow" by Antonino Scalabrino is published
- Real Estate CEO Launches Explosive New Book After $275,784 Wire Fraud Incident
- Rediscovered Christopher Lee Recording 'Elenore' Re-Released to Mark 10th Anniversary of His Passing
- History Matters: Book Recommendations for June
- Lottery.com Inc. Secures $300 Million in Growth Capital, Confirms Nasdaq Compliance & Acquires UAE Sports Incubator Amid High-Profile Brand Exposure
Similar on s4story
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- LA Laura Paris Drops Underground Girl Remixes
- NUFABRX awarded Therapeutic Compression agreement with Premier, Inc
- Fray Fitness and Truemed Partner to Enable HSA/FSA-Funded Fitness Equipment Purchases
- As Sober.Buzz Community Explodes It's Growth Globally it is Announcing "Spreading the Good BUZZ" Podcast Hosted by Josh Case Debuting July 7th
- Keebos Launches New Universal Pearl Strap That Attaches to Any Phone Case
- DealMagik Successfully Concludes National Floral Design Contest with Over 150 Submissions
- ETH Price Prophecy: Is $3,000 Within Reach? — HASHJ Best Cloud Mining Platform Focuses on Gas-Optimized Mining
- Wealthywet's Miami Swim Week 2025 Debut Signals a New Era of Luxury in Swimwear
- JMC Princess Announces Release of Empowering New Single "PRETTY" – A Summer Anthem for Young Girls Everywhere
Santia Deck Makes History Again; First Woman Athlete To Own Sneaker Company
S For Story/10429421
Not just a limited-time collaboration, nor a collection with one of the big names in the game . . . Santia Deck has founded her own sneaker company. She is the first female athlete to do so. TRONUS announced itself to the world on Juneteenth, 2020 and demand has exceeded all expectations.
ATLANTA - s4story -- Breaking records in spaces that are traditionally reserved for men has become one of Santia's signature moves. In December of 2019, Deck signed a multi-million dollar deal with the forthcoming WFLA. That first-ever contract of its size for a woman playing American-style football helped solidify her unique personal brand - part athletic powerhouse, part social media stunner, all confidence. Her "Queen of Abs" moniker has become more of a mantra. Deck uses every platform she can to encourage people, especially young women, to aspire to the highest of heights with an almost royal level of confidence. She developed her own tenacity after overcoming challenges like bullying and scoliosis. Now that regal spirit lends itself to TRONUS, which means throne. With that air, Deck is excited about her new "first-ever" type accomplishment: becoming the first female athlete to own a sneaker company.
More on S For Story
The response to TRONUS so far is auspicious. Years of planning behind the scenes has gone into this moment. After representing major shoe brands as ambassador, Santia decided she wanted her own shoe. At first, the goal was just a signature design under an existing company. Deck and her management brought on Jamien Sills an experienced footwear designer as creative consultant. Santia had a few design non-negotiables that kept bringing the project back to the drawing board. The shoe had to be unique, fashion-forward in its design, lightweight feel and athleisure style that customers would want to show off and collect not unlike the industry standards. Wanting to get her first attempt exactly right meant Deck and her team ended up learning a lot about the process and the industry. And so, the project goal evolved from a shoe to a shoe empire.
https://www.youtube.com/watch?v=nt6Sos5gxsk
Deck established TRONUS and teased a few original concepts to her captive online audience. Hoping for feedback at best, the requests to buy shoes started rolling in before the company was even fully branded or had a live website. Since its Juneteenth announcement, TRONUS is offering free registration for VIP access which gives customers priority shopping hours before new products are released to the public; in addition to other perks. Within a week of opening registration, TRONUS had gained 10X more VIP members than they'd projected from only light promotion on Santia's Instagram page. The numbers thus far have the team concerned that they'll likely sell out of their first limited edition shoe with VIP access alone - before the public even has an opportunity to buy. "Our marketing team hadn't even bought any paid advertising yet, so we were really happy with the initial numbers", Deck explained. Since then, multiple resellers have shown high interest in the brand's first offering. One even proposed to purchase the entire debut limited edition collection ahead of its release. Deck and her team kindly declined. They can see the big picture.
More on S For Story
Business savvy women like athlete Serena Williams, and fashion force Rihanna have had successful collaborations with leading brands like Nike and Puma. Santia and her team hope to expand upon that narrative, building an industry-leading brand themselves with a Black woman at the helm . . . not just at the table. Deck and TRONUS want to compete with the big players . . . not just collaborate with them.
The VIP membership is free and available for anyone to register through July 19th. Pre-orders for the first shoe released by TRONUS will also begin on that day. Customers can sign-up and get more information via tronusofficial.com
More on S For Story
- Lore Link is Here to Help Organize Your Game
- Groups Now Included in Basic Authors Training course
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- History Matters: Book Recommendations for July
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
The response to TRONUS so far is auspicious. Years of planning behind the scenes has gone into this moment. After representing major shoe brands as ambassador, Santia decided she wanted her own shoe. At first, the goal was just a signature design under an existing company. Deck and her management brought on Jamien Sills an experienced footwear designer as creative consultant. Santia had a few design non-negotiables that kept bringing the project back to the drawing board. The shoe had to be unique, fashion-forward in its design, lightweight feel and athleisure style that customers would want to show off and collect not unlike the industry standards. Wanting to get her first attempt exactly right meant Deck and her team ended up learning a lot about the process and the industry. And so, the project goal evolved from a shoe to a shoe empire.
https://www.youtube.com/watch?v=nt6Sos5gxsk
Deck established TRONUS and teased a few original concepts to her captive online audience. Hoping for feedback at best, the requests to buy shoes started rolling in before the company was even fully branded or had a live website. Since its Juneteenth announcement, TRONUS is offering free registration for VIP access which gives customers priority shopping hours before new products are released to the public; in addition to other perks. Within a week of opening registration, TRONUS had gained 10X more VIP members than they'd projected from only light promotion on Santia's Instagram page. The numbers thus far have the team concerned that they'll likely sell out of their first limited edition shoe with VIP access alone - before the public even has an opportunity to buy. "Our marketing team hadn't even bought any paid advertising yet, so we were really happy with the initial numbers", Deck explained. Since then, multiple resellers have shown high interest in the brand's first offering. One even proposed to purchase the entire debut limited edition collection ahead of its release. Deck and her team kindly declined. They can see the big picture.
More on S For Story
- Powerful Stories and Shared Sisterhood Shine at "An Evening with the Author" Featuring Staci Kirk
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
Business savvy women like athlete Serena Williams, and fashion force Rihanna have had successful collaborations with leading brands like Nike and Puma. Santia and her team hope to expand upon that narrative, building an industry-leading brand themselves with a Black woman at the helm . . . not just at the table. Deck and TRONUS want to compete with the big players . . . not just collaborate with them.
The VIP membership is free and available for anyone to register through July 19th. Pre-orders for the first shoe released by TRONUS will also begin on that day. Customers can sign-up and get more information via tronusofficial.com
Source: TRONUS, Santia Deck
0 Comments
Latest on S For Story
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Industry Insider Unveils Groundbreaking Car Buying Guide for First-Time Buyers:
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Twentieth Century Publications Helps Authors Turn Ideas Into Published Success Stories
- Award-Winning Author Debuts New E-Book
- Authors Release Personal Accounts of the McClure #1 Mine Explosion in VA
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
- NEW CHILDREN'S BOOK RELEASE: "Mommy, Where Is My Daddy?" by Tracy L. Gray
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Mental and Emotional Self-Management, Practical Tools for Trauma-Informed Stress Management
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- New Poetry Collection What The Heart Carries Offers a Lifeline to the Grieving—Already Garnering Viral Praise
- A Novel-in-verse Journey To Offer Hope In The Wake Of The Climate Crisis
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications