LONDON - s4story -- Smile Associate, the fundraising platform that helps nonprofits turn everyday Amazon shopping into ongoing donations, today announced its expansion into the United Kingdom. The launch gives UK charities a way to recover income lost when Amazon wound down AmazonSmile in February 2023 - a programme that had raised more than £18.5 million for thousands of UK charities, including organisations such as the RSPCA, the Royal British Legion, and Stonewall, since it launched in 2017.

When AmazonSmile closed, charities across the UK lost a quiet but reliable stream of income overnight. Many organisations still have a dead AmazonSmile link sitting on their website or social pages, doing nothing. Smile Associate was developed to fill that gap - and to go further than AmazonSmile ever did.

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Filling the Gap AmazonSmile Left Behind: Smile Associate gives UK nonprofits four ways to turn supporter goodwill and everyday Amazon shopping into fundraising revenue, at no cost to supporters and with no ongoing maintenance required from the charity:
1. Wishlist Fundraising - Organisations that maintain an Amazon Wishlist for supplies or donor gifts can attach unique tracking to it, earning a commission on every item a supporter purchases.
2. Sustainable Shopping - A dedicated link routes supporters to Amazon's Climate Pledge Friendly product range, giving mission-aligned organisations a sustainability-focused way to fundraise.
3. Everyday Shopping Donations - Recreating the core AmazonSmile experience, supporters shop on Amazon exactly as they always have, and their everyday purchases generate ongoing commissions for the charity they support.
4. Higher Payouts - Smile Associate reports average payouts of roughly 3x what AmazonSmile returned to nonprofits before it closed.

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Charities can be onboarded in less than 24 hours. Smile Associate adds the organisation's Amazon Wishlist (where applicable) alongside its other fundraising links, giving supporters a single, easy-to-bookmark destination for wishlist gifts, sustainable shopping, and everyday purchases.

Why the UK, Why Now?: Amazon Prime remains one of the largest paid membership programmes in the UK, and Amazon continues to be one of the country's most-used online retailers. Smile Associate's UK launch is designed to help charities "meet donors and supporters where they already are" - reconnecting the goodwill AmazonSmile built with a platform designed to generate more sustained impact.

Availability: Smile Associate is now open for UK nonprofit sign-ups at https://smileassociate.co.uk.

About Smile Associate: Smile Associate helps nonprofit organisations recover and grow the fundraising revenue once generated by AmazonSmile. Through wishlist tracking, sustainable shopping links, and everyday purchase commissions, Smile Associate turns routine Amazon shopping into an ongoing source of support for causes supporters already care about.