NEW YORK ~ Sprinklr, the unified customer experience management platform for modern enterprises, has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for the fourth year in a row.

Ragy Thomas, Founder and CEO of Sprinklr, said: "Many marketers are spending a significant amount of budget producing content without optimizing the value it delivers back to the business. They're unable to personalize the content they produce, scale it across regions, or understand the performance of each asset. We believe that being named a Leader in the Magic Quadrant for Content Marketing Platforms for the fourth year in a row highlights our ability to solve the most complex content marketing challenges – helping brands reduce production costs, optimize engagement, and ultimately realize value from every single piece of content they produce."

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Sprinklr Marketing provides brands with a single platform for executing campaigns, analyzing performance, mitigating risk and optimizing content across 30+ digital channels. According to Gartner Peer Insights reviews, Sprinklr's AI-powered platform integrates with every stage of the marketing lifecycle providing seamless customer experience. A marketing automation manager from an education industry said that they have leveraged this tool to drive personalized and consistent engagements across omni-channel platforms and that its no-code feature helps deploy campaigns easily and efficiently.

Gartner has warned that its research publications consist of opinions of Gartner's research organization and should not be construed as statements of fact; nor do they represent views of Gartner or its affiliates. Furthermore, Gartner Peer Insights content consists of opinions from individual end users based on their own experiences with vendors listed on the platform; these should not be construed as statements of fact nor do they represent views of Gartner or its affiliates.

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