HELSINKI - s4story -- As Finland prepares to open its digital gambling market to competition in 2027, the focus of the new legislation (HE 16/2025 vp) is squarely on reducing gambling-related harm. Bonusetu.com, a leading Finnish comparison site advocating for safe play, reports that the new laws will introduce the strictest player protection measures in the country's history.

Under the current system, players struggling with gambling control often have to self-exclude from casinos one by one—a difficult task when thousands of sites are accessible. The new Government proposal aims to fix this by introducing a centralized self-exclusion register (keskitetty pelinestojärjestelmä) that covers the entire licensed market.

The "One-Stop" Safety Mechanism

According to the proposal, the new system will allow a consumer to block their access to all licensed gambling services in Finland with a single request.

"This is the most significant safety upgrade for Finnish consumers in decades," says Tommi Korhonen, CEO of Bonusetu.com. "Currently, if a player wants to stop, the fragmented market makes it hard. By 2027, a single click will legally bar them from logging into any licensed casino or betting site in Finland. It puts the control back in the hands of the player."

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End of Anonymous Play

To ensure these bans are effective and to prevent underage gambling, the law will mandate strict identification protocols.

• Mandatory Registration: Every player must have a registered player account (pelitilistä).
• Identity Verification: Operators will be required to verify the identity and place of residence (henkilöllisyyden ja asuinpaikan todentamista) of every user.
• 18+ Age Limit: The law reinforces the strict 18-year age limit (rahapelaamisen ikärajasta) across all gambling verticals.

This move effectively eliminates "anonymous" gambling within the regulated Finnish market, ensuring that self-exclusion bans cannot be bypassed by creating new accounts.

"Duty of Care" Becomes Law

The proposal goes beyond technical tools, placing a legal "Duty of Care" on operators. Licensed companies will be obligated to monitor player behavior and intervene if harmful patterns emerge.

Furthermore, the legislation mandates that the Ministry of Social Affairs and Health (https://stm.fi/en/) and the Finnish Institute for Health and Welfare (THL) will be tasked with researching, monitoring, and evaluating gambling harm, ensuring that the system is adjusted based on health data, not just revenue.

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About Bonusetu.com

Founded in 2016 and headquartered in Helsinki, Bonusetu.com is a leading Finnish comparison platform for online casinos. We are committed to promoting responsible gambling by providing Finnish players with transparent, data-driven reviews and up-to-date information on market regulations.

For more information, please visit https://www.bonusetu.com.

• LinkedIn: https://www.linkedin.com/company/bonusetu/
• X (Twitter): https://x.com/bonusetu_com
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Contact:

Tommi Korhonen, Veteran of the Finnish Casino industry and acting CEO of Bonusetu. media@bonusetu.com

Note to Editors: Data cited in this release is sourced directly from the Finnish Government Proposal Hallituksen esitys HE 16/2025 vp, available at [https://www.eduskunta.fi/FI/vaski/HallituksenEsitys/Sivut/HE_16+2025.aspx].