SHEFFIELD, U.K. - s4story -- Swimming pool booking site, Swimple (https://www.swimple.co.uk/), has partnered with award-winning digital agency, The SEO Works (https://www.seoworks.co.uk/), as they look to increase sign-ups from pool owners and expand their nationwide presence.

Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their local area. The goal is to offer families, couples and individuals the opportunity to swim at their own pace in private surroundings.

Since their launch, they now have 20 affiliated pools and a huge 'pool' of users who regularly book sessions.

But, with roughly 250,000-300,000 privately owned swimming pools in the UK, the goal is to expand nationwide and increase the number of private pool owners who list on their website directory.

The team at Swimple knew that building their organic presence was the most effective way to do this. However, they don't have the internal resources to build an effective SEO campaign, so they sought the assistance of a digital agency.

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Swimple partnered with the Sheffield-based digital agency, The SEO Works, after being impressed with their online reputation and the level of detail provided during the initial talk stages.

Co-founder at Swimple, Alistair Wood, said, "We chose SEO Works because their reputation spoke for itself - their reviews were outstanding, and from our very first interaction, their professionalism really stood out. They went above and beyond by providing a comprehensive initial audit of our website, which gave us immediate value and clarity."

To kick-start Swimple's campaign, The SEO Works hopes to increase visibility amongst private pool owners by expanding both the number of commercial pages and the informational content across the site. They'll then aim to encourage sign-ups by highlighting the number of benefits owners can look forward to by joining the directory.

Following this, the team will explore ways to optimise the website to capture more traffic from both mobile users and local searches.

Alistair Wood has confidence in the SEO Works' approach. He said, "As someone new to SEO, I particularly appreciated how approachable, patient, and supportive the team has been throughout the process. Their communication is excellent, and they've guided us every step of the way. It was also important to us that everything is handled in-house, which gives us real confidence in the consistency and quality of their work. We're excited to be partnering with a team that truly feels like an extension of our own."