ARCATA, Calif. - s4story -- Calling all curlies: Jessicurl has officially arrived on Ulta.com Marketplace. Beginning today, shoppers can discover the brand's dedicated care for waves, curls, and coils through a convenient new online destination—bringing more than two decades of curl expertise to their next beauty haul.

Following its earlier announcement, today marks Jessicurl's official live launch, giving longtime fans and first-time customers a new way to shop products designed around the everyday needs of textured hair: moisture, definition, frizz control, and confidence.

Born from one curly-haired founder's search for solutions, Jessicurl has grown through the power of community. Jessica McGuinty created her first product, Rockin' Ringlets Styling Potion, in her kitchen before founding the brand in 2002. Her belief that people should feel empowered to embrace their natural texture continues to guide Jessicurl today.

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For shoppers, that means purposeful curl care that helps simplify building a routine. From cleansing and conditioning to styling and treatments, Jessicurl addresses different textures and moisture needs, helping customers find what works for their individual waves, curls, and coils.

"We are thrilled to bring Jessicurl to Ulta.com and introduce our brand to even more curl consumers," said Cindy Scott, CEO of Jessicurl. "For more than 20 years, Jessicurl has been dedicated to helping people care for their natural texture with confidence. This launch represents an exciting opportunity to expand our reach while staying true to the values that built our community."

Jessicurl formulas are vegan, cruelty-free, and gluten-free, and made without silicones, parabens, SLS/SLES, harsh sulfates, or drying alcohols. The brand also offers fragrance-free options alongside Island Fantasy and Citrus Lavender, giving curlies choices that reflect their personal preferences.

The Ulta.com Marketplace Jessicurl - 14 Products | Ulta Beauty (https://www.ulta.com/brand/jessicurl) debut marks another milestone in Jessicurl's Jessicurl | Curly Hair Products (https://jessicurl.com/) expansion across beauty, professional, and natural retail channels. At the heart of that growth is a consistent focus: products that deliver real solutions, education that builds confidence, and a community that celebrates every curl pattern.

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Your texture. Your routine. Now on Ulta.com Marketplace.

Discover Jessicurl today at Ulta.com by searching "Jessicurl."

About Jessicurl
Founded in 2002 in Arcata, California, by curly-haired founder Jessica McGuinty, Jessicurl was created out of necessity and remains dedicated exclusively to the science and care of curls. The brand empowers people with textured hair to embrace their natural pattern through clean, vegan, cruelty-free formulas and education-first curl care. Known for its authenticity, loyal community, and high-performance products, Jessicurl offers a full line of textured haircare from routine staples to specialty treatments that are designed to deliver healthy, defined, and moisturized curls without harsh ingredients.