LOS ANGELES & PARIS - s4story -- The Winners of the New Luxury Awards were given in Barcelona during the Barcelona Perfumery Congress by Creezy Courtoy and LA Laura Paris, members of the Jury.
Designed by Pascal Morabito, this Award is the most prestigious perfume award.

The Winners:

In the Category of Students:
Lin, Yi-Hsuan with "Serenity Bloom" (Taiwan)

In the Category of Perfumers: Jennifer Jones with "Bandera Cowboy" (Texas)

In the Category of Brands:
XILA with "AEKA" by Sri Kudaravalli (India)

In the Category of Scented Place:
Trust Creating Construction Cie with "Origin of Trust and Innovation "by Kristin Chen. (Taiwan)

The mission of the International Perfume Foundation is to preserve the heritage of perfumery. Its actions mainly focus on education and certification.

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Teaching natural perfumery and its know-how, certifying and awarding perfumers respecting the New Luxury Code are essential to preserving this heritage. Reintroducing flowers into perfume is also a way to reconnect with nature. Replanting flowers for perfumes is beneficial for this emerging perfume market, but also helps support the work of bees, which we need.

Thank you to Cade Black, Wild Wood Oils and Autur City for sponsoring the New Luxury Awards 2025 in Barcelona

"We were delighted to sponsor your event and are thrilled to have been part of its success." Autur City

"To share space with the International Perfume Foundation at the Barcelona Perfumery Congress – surrounded by visionaries who speak scent like a second language – was a rare kind of magic. Cade Black aligns with those reclaiming perfume's botanical roots – putting plants and flowers back in fragrance and clearing the air of superfluous synthetics. Supporting the IPF and being featured in Creezy's new book feels less like joining a movement and more like rewriting the script – one wild bloom at a time." Cade Black

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"Grateful thanks for all your efforts making a successful event in Barcelona" Wild Wood Oils

During the ceremony, Creezy Courtoy launched her new book "Natural Perfumery, the Return of Flowers in Perfumes".  The book includes the stories of 18 successful Certified Natural Perfumers respecting the New Luxury Code and the standards of the International Perfume Foundation.