NEW YORK - s4story -- Vikki Jones founded VMH Publishing when she discovered mainstream book publishers weren't necessarily open to the mother that wanted to publish recipes handed down from her grandmother, or the poet without a small number of followers that wanted to publish their poetry. Filled with passion for an overlooked market, Jones decided to do something about it - start a publishing company.

"Over the years I've learned like any business, book publishing is also a business that must generate a profit. For this reason it's understandable why the majors select writers and titles ideally with the sale or profit in mind. The reality is the book has to sale. Although this is the case, I believe if the passion is in the heart and the literature is compelling, educates or is entertaining why not create a new lane."

More on S For Story

• Anern Launches the AN-SLZ2 Smart Integrated Solar Street Light
• "Nikko Kitchen," Tochigi Prefecture's New Gourmet Eatery, has Opened Near Tobu Nikko Station
• Michael Gi Delivers Inspiring New Gospel Releases That Lift Hearts and Honor Legacy
• Ashley Wineland To Release Scorching Single and Film Noir Cinematic Video for 'Love Letter'
• Why Gourmet Steaks Are the Perfect Holiday Gift

An African American female founder, Jones was selected to continue expanding her company through the Tishman Speyer founders program. Tishman Speyer is a leading owner, developer, operator and fund manager of first-class real estate around the world. Founded in 1978, Tishman Speyer is active across the United States, Europe, Latin America, and Asia, and many of the world's most prestigious corporations rely on Tishman Speyer to meet their space needs. Through the Tishman Speyer Underrepresented Founder Program  minority owned businesses owner recipients, receive a prime New York City office space with access to networking opportunities, and top amenities.

"This news could not have come at a better time - print book sales are up. It seems the pandemic has influenced storytelling and sharing,"  says Vikki Jones, "As a small publisher delivering big publishing appeal minus the funding or the strong support there are times when I feel the pressure of helping writers across the publishing finish line. Which is why it's a good thing that Tishman Speyer has this program; this company is definitely in my category of 'strong support'. Right now readership and books sales are up, this is good timing for my brand."

More on S For Story

• Platinum Plumbing Launches First Veteran Hot Water Heater Giveaway to Honor Local Heroes
• Cut Costs & Boost Profits with the First Major Upgrade in 30 YEARS Replacing Rotary Lasers and Historic Clear Tube Altimeter Bubbles
• Inframark Expands Its Specialized Automation and Intelligence Capabilities, Adds Dmytryka Jacobs Engineers
• Sustainable Santa Returns to Old Sacramento
• New Guide, Get to Writing, Unlocks Storytelling Secrets by Merging Novel & Screenwriting Techniques

According to Publisher's Weekly sales of general nonfiction increased 44.7%, while sales in the self-help and biography/autobiography/memoir areas rose 38.8% and 35.7%, respectively. Print sales of adult fiction increased 34.7% in the quarter. Graphic novels led the way, with sales soaring almost 146%.

"It's clear that many people rediscovered their lover of reading...", said Stephen Lotinga, Chief Executive of the Publishers Association.

"We have a winning team of editors, detail-oriented graphic artists that compliment messaging while delivering audience captivation. Thank you Tishman Speyer for the opportunity to continue our growth." Founder/CEO Vikki Jones. https://vmhpublishing.com/