BROOKLYN, N.Y. - s4story -- Ugly Duklyn, the unapologetically bold fashion brand redefining streetwear, has officially launched its latest collection, YOFI—a masterful blend of global fabrics, traditional weaving techniques, and forward-thinking design. With each piece steeped in cultural expression and artistic innovation, YOFI represents the next evolution of the Ugly Duklyn aesthetic: fearless, fashionable, and rooted in authenticity.

In tandem with this release, Noah Love & Associates Inc., a boutique branding and consulting agency, proudly announces its partnership with Ugly Duklyn to support its national and international expansion. The collaboration will focus on building brand awareness, driving retail growth, and connecting Ugly Duklyn with fashion enthusiasts, creatives, and culture leaders across the globe.

"Ugly Duklyn isn't just a brand—it's a movement," says Noah Love, Founder & CEO of Noah Love & Associates Inc. "Francis London has built something truly special by honoring the beauty of transformation, turning raw materials and raw stories into elevated, wearable art. We're here to help amplify that message and bring it to even more audiences in 2025."

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Led by designer and creative force Francis London, Ugly Duklyn continues to carve its niche by blurring the lines between high fashion and streetwear. The YOFI collection draws on inspiration from upholstery textures, cultural symbolism, and experimental silhouettes—resulting in garments that feel timeless yet completely fresh.

"This collection is about showing what it means to evolve—through fabric, through form, and through fearlessness," said Francis London. "Working with Noah Love & Associates gives us the tools and reach to tell that story louder and more intentionally."

As Ugly Duklyn enters a new phase of visibility and growth, now is the time for fashion lovers, stylists, and culture curators to explore and shop the new YOFI collection—available now for a limited time on https://uglyduklyn.com/.

Dare to stand out. Ugly is beautiful.

For media inquiries, lookbooks, or partnership opportunities, please contact:

Jessica Velazquez-Hernandez
Public Relations Apprentice
teams@noahloveassociates.com