HOUSTON - s4story -- The natural products market is entering a new era, where wellness, sustainability, and transparency are no longer optional—they are the standard. Consumers increasingly prioritize products that align with their values, driving rapid growth in organic herbal teas, plant-based fragrances, and ethically sourced wellness items.
WildFlower Forest is at the forefront of this transformation, creating herbal teas and botanical perfumes designed to meet the evolving expectations of today's health-conscious, eco-aware buyers. The brand integrates full ingredient transparency, ethically sourced botanicals, and sustainable practices, ensuring that every product delivers both functional benefits and peace of mind.
Market trends highlight the opportunity.

• The global natural products industry has surpassed $358 billion, with continued growth expected.
• 72% of herbal tea consumers now choose organic or pesticide-free blends.
• The natural fragrance market is projected to increase from $16.6 billion in 2024 to $22.8 billion by 2035, fueled by plant-based alternatives.
• 66% of consumers are willing to pay more for sustainable brands, and 65% prefer natural over synthetic personal care products.

"Consumers are setting a new standard," says Amenta, Founder & CEO of WildFlower Forest. "Brands that embrace transparency, ethical sourcing, and authentic functional benefits will not only meet expectations—they'll lead the market."

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As the natural wellness landscape evolves, WildFlower Forest positions itself as an innovative leader, blending authenticity, ethics, and efficacy in every product. From calming herbal teas to luxurious plant-based fragrances, the brand empowers consumers to make choices that are good for themselves and the planet.
Media Contact:
hi@WildFlowerForestPerfume.com
www.wildflowerforest.com

Press Release Credits / Sources

1. Global natural products market size – $358 billion
   Source: WiFi Talents – Natural Products Industry Statistics (https://wifitalents.com/natural-products-indust...)
2. Herbal tea consumer preference for organic/pesticide-free blends – 72%
   Source: Emergen Research – Herbal Tea Market Report (https://www.emergenresearch.com/industry-report...)
3. Natural fragrance market growth – $16.6B in 2024 to $22.8B by 2035
   Source: Market Growth Reports – Natural Fragrance Market (https://www.marketgrowthreports.com/market-repo...)
4. Consumer willingness to pay more for sustainable brands – 66%
   Preference for natural over synthetic personal care – 65%
   
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   Source: Market Research Future – Herbal Tea Market Trends (https://www.marketresearchfuture.com/reports/he...)