NEWPORT, U.K. - s4story -- At just 23 years old, Louis Watkins, founder of Clear For Men, is leading a bold revolution at the intersection of men's skincare and mental health advocacy. In an industry traditionally silent on men's emotional wellbeing, Watkins is building a brand that combines premium self-care products with purpose: encouraging men to "Take Five" for their mental health every single day.

Born from personal struggle during the COVID-19 lockdowns, Clear For Men was founded after Watkins experienced severe anxiety for the first time. Skincare became a therapeutic gateway—one that helped him reclaim calm in the chaos. Seeing a gap in the market for products designed with men's mental health in mind, Watkins launched Clear For Men in 2021.

Today, the brand donates 15% of its profits to UK mental health charities and has a mission to raise £10,000 by 2025. Through his innovative approach, Watkins has been recognized as a Finalist for the Young Entrepreneur of the Year at the 2025 UK StartUp Awards and was recently invited to speak at Airbus on National Suicide Prevention Day. He also sponsored a wellness event for International Men's Day, sharing his personal journey and amplifying mental health awareness.

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"Clear For Men is more than just skincare," says Watkins. "It's a movement. Every product is a chance for a man to take a breath, pause the chaos, and feel human again."

With industry buzz growing, the brand is poised for 8-figure growth potential, appealing to health-conscious, emotionally aware men in the UK and beyond.

Clear For Men is now seeking strategic partnerships, retail expansion opportunities, and media coverage to share its mission: redefining masculinity through purpose-driven self-care.

Website: https://clearformen.co.uk/