LAKEWOOD, Colo. - s4story -- Kastlfel, the leader in sustainable printed apparel for destination resort and specialty retail, announced today the launch of Rise Up Fundraising. In an effort to raise funds for the Colorado COVID Relief Fund and to help put Kastlfel employees back to work, the company has pledged 50% of all online sales will be donated to the fund.

"This week our core business of selling printed destination retail and event apparel essentially ground to a halt.  Like many manufacturers, we have had to make some very difficult decisions," said Will Glennie, COO.  "We are taking steps to service customers today and be positioned to quickly hire back staff as soon as conditions allow.  The limited production staff remaining on reduced shifts is able to keep us moving forward and support the Rise Up initiative," Glennie continued.

"It is not in our nature to sit back and wait for answers.  At Kastlfel we made the unified decision to rise up to this challenge and do our best to make a difference today regardless of what relief might come our way, because this is the American way," stated Jerry Wheeler, CEO.  "We have been innovating and leading in sustainable textiles and screen printing for years. Today we dedicate our time and resources to fight for our employees' livelihood and raise funds for those in need through our Rise Up Fundraising Program," said Jerry Wheeler, CEO

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Kastlfel stands with small businesses and entrepreneurs that never stop innovating.  Today marks a commitment to adapt its business model to focus on three key fundraising initiatives to provide vital funds for those in need in Colorado, and to get the Kastlfel family back to work sooner.

First, we launched a new website dedicating all efforts to fundraising.  50% of all online sales will be donated to the Colorado COVID Relief Fund.  View the collection at Rise Up & Lock Down.

Second, we are calling on Colorado businesses to join us by co-branding any of these Rise Up & Lock Down designs with their brand identity for customers and/or staff.  While your employees Rise Up to work, even remotely, they can wear these garments proudly knowing 50% of the cost went to help those in need.

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Third, we offer our fundraising platform, design team and production to any company nationwide interested in creating their own custom goods with the Kastlfel Rise Up Fundraising Program.

Transparency is a core value for Kastlfel. For more information on the Rise Up program and details of how funds will be distributed visit Kastlfel.    Social: @Kastlfel  Hashtags: #RiseUpColorado  #KnowYourProductsStory