TORONTO - s4story -- [Toronto, Canada] — Visionary entrepreneur, author, and thought leader Jeekeshen Chinnappen, widely known as Jeeks, announces the forthcoming release of his new book, Think Like You're Broke and Build Like You're Rich: The Entrepreneurship Mindset. The book explores the cognitive frameworks, behavioural patterns, and decision-making models that define the world's most effective entrepreneurs and leaders.

About the Book

Entrepreneurship has never been about money—it has always been about how people think when resources are scarce, pressure is high, and certainty does not exist.

In Think Like You're Broke and Build Like You're Rich, Jeeks challenges conventional narratives around success and wealth. Rather than focusing on outcomes such as valuations or exits, the book examines what happens before success exists: how decisions are made in uncertainty, how discipline is sustained without recognition, and how individuals repeatedly build value from nothing.

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Drawing from global observations of top founders and leaders, the book reveals a consistent truth: the most effective entrepreneurs think like they are broke—even when they are not—and build like they are rich—even before success arrives.

The book dismantles common myths surrounding personality types, privileged backgrounds, and rigid formulas for success. Instead, it highlights shared internal operating systems, including perceiving risk differently, delaying gratification, prioritizing leverage over effort, detaching ego from execution, and treating failure as data rather than identity.

Neither a motivational manifesto nor a collection of productivity clichés, the book presents a structured framework for entrepreneurial thinking. Written for founders starting from zero, entrepreneurs rebuilding after loss, operators seeking depth over noise, and leaders focused on long-term impact, it positions mindset as the ultimate compounding asset.

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As Jeeks states, "This book is not about how to get rich. It is about how to build something worth getting rich from."

About the Author

Jeekeshen Chinnappen (Jeeks) is a visionary entrepreneur, author, and thought leader whose work bridges Law, Finance, Psychology, Neuro-Linguistic Programming (NLP), and Technology. With over a decade of experience, he has guided innovators and organizations through analytical rigor and human insight.

Shaped by family histories of reinvention and loss, Jeeks's worldview is grounded in resilience and self-made progress. He has authored two published books, delivered numerous seminars on NLP, launched and scaled ventures across industries, and serves as an author, government advisor, and board member.

Availability

The official release date will be announced in the coming weeks, with an estimated February launch. International seminars, webinars, and additional announcements will follow.