LONDON - s4story -- HOBA Tech, the business transformation company behind the HOBA® framework and the HOBA Pro® transformation platform, today announced the appointment of Innorendering as a Platinum Partner and its Regional Partner for Latin America, with an initial focus on Mexico.

Under the agreement, Innorendering will lead HOBA Tech's expansion across the region — delivering HOBA-certified training, supporting client transformations on the HOBA Pro platform, and providing local implementation capability for organisations across Mexico and, in later phases, Central and South America. Organisations in the region looking to implement HOBA — or to deploy HOBA Pro with a certified partner — now have a dedicated local team.

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Innorendering's leadership team are among the first HOBA Certified Business Transformation Architects in Latin America, and the company is already bringing HOBA to Spanish-speaking markets — including producing the official Spanish translation of The Business Transformation Playbook, the bestselling guide to the HOBA framework, due in print shortly.

Heath Gascoigne, Founder & CEO of HOBA Tech, said:

"Most transformations fail because they're designed in workshops and die in delivery. Innorendering understands that — they've lived the framework, they're certified in it, and they've translated it, literally, for their market. Latin America doesn't need more transformation theatre; it needs transformation that delivers. That's exactly what this partnership brings."

Jorge Alberto Uriega Cuesta, Socio, Innorendering, said:

"We chose HOBA because it is the only framework we found that connects strategy to delivery end-to-end — and HOBA Pro makes it real inside the client's own business. Our clients in Mexico are ready for this, and we are proud to bring it to them first in Spanish."

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About HOBA Tech

HOBA Tech is the business transformation company behind HOBA® — the six-step agile business transformation framework used by tens of thousands of practitioners worldwide — and HOBA Pro®, the business transformation platform that lets organisations design, build and run their own transformations without consultancy dependency. HOBA Tech's certification programme is accredited by Scrum Alliance, with CPD accreditation in process.

About Innorendering

Innorendering is a Mexico-based transformation consultancy serving clients across Mexico and Latin America, specialising in business transformation, enterprise architecture and digital transformation enablement. www.innorendering.com

Partner contact (Latin America)

Jorge Alberto Uriega Cuesta — Socio, Innorendering — jorge.uriega@innorendering.com — https://www.innorendering.com