LOS ANGELES - s4story -- Just in time for fall, Kelly Hughes Designs is unveiling a personalized collection perfect for autumnal celebrations and every day. Launched in 2003, Kelly Hughes Designs is known for original hand-illustrated artwork on gift-ready children's dinnerware sets, stationery, blankets, towels, bag tags, stickers, and more.

The fall collection focuses on festive prints for the season's major holidays as well as autumn mainstays - think harvest, woodland creatures, crisp leaves, and pumpkins. For spooky season, the new Halloween designs incorporate witch hats, bats, black cats, monsters, and more, with serving dishes perfect for hosting. Dish up Thanksgiving dinner for the kids on dinner plates featuring a cheerful turkey and leaf accents in classic autumn hues. Add a dash of whimsy with duck boots and coffee cup notepads, complete with your customized name or initials.

"My design process typically begins by looking at my existing collection and identifying opportunities to expand on themes and products that customers already love," said Kelly Hughes, who has a degree in clothing design and previously was a retail buyer for a major department store. "I pay attention to current trends in color, pattern, and lifestyle, but I will always interpret them from the lens of my brand's classic, whimsical aesthetic rather than chasing trends for their own sake."

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Proudly made in the USA, Kelly Hughes Designs' personalized plate sets are dishwasher safe, microwave safe, and free of BPA and melamine. Most designs begin as hand-drawn pen and watercolor illustrations. From there, Hughes builds out coordinating patterns, colors, and details to bring each collection to life.

"Our personalized children's dinnerware is consistently our bestselling category and has become the cornerstone of the brand," said Hughes, who initially started the brand with a focus on stationery and paper goods. "Many of our most popular designs today are originally illustrations I created nearly 20 years ago, which speaks to the timeless appeal of classic themes and hand-illustrated artwork."

Drawing inspiration from moments that bring families joy, from seasonal celebrations to holiday traditions, Kelly Hughes Designs can be found at www.kellyhughes.com and select retailers nationwide. Shop the fall collection at https://kellyhughes.com/collections/autumn-halloween.