NEW YORK - s4story -- Digital Julfa, a premier metaverse platform designed to reignite Armenia's historic role in global trade and commerce, is both a history-revealing and shopping/trade source. It connects Armenian businesses in various industries and family businesses worldwide, offering unique opportunities for brand recognition, wealth building, and advocacy.

Commenting on the launch of the platform, the initiating partner, CEO and Founder of Orion Worldwide Innovation and Covenant Venture Capital Venture Partner, Emma Arakelyan, mentioned, "Digital Julfa is a unique opportunity connecting businesses and individuals—those who are looking to showcase their products and those who are looking to gain access to a network of Armenian businesses, investors, and entrepreneurs. By becoming a part of the network, you are joining to revive the powerful history of the Armenian trade leader role for 300+ years and accelerate the path of your business, family office, and personal prosperity."

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"New Julfans were primarily known for their role as silk merchants. They monopolized the silk trade for much of the early modern period, but they also dabbled in other things: gems, diamonds, and so forth, but also textiles, and they had an extensive commercial network that went from London, Amsterdam, and Cadiz, all the way to Manila," stated Houri Berberian, Professor of History & Meghrouni Family Presidential Chair in Armenian Studies, University of California, Irvine.

With technology partners Fastexverse and Evolver, Digital Julfa is set to launch its first center in Dubai in June 2025, with subsequent centers in Italy, the Philippines, the Netherlands, Singapore, India, and France.

By consolidating the Armenian Think Tank, the network aims to strengthen global business presence and preserve socio-economic stability. Through the creation of an international partner network to defend the interests of Armenia and Armenians worldwide, Digital Julfa establishes new points of growth in the development of the national economy.

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About the Network: Digital Julfa Network was announced as a program at the Orion Summit in Yerevan at Matenadaran, the Institute of Ancient Manuscripts, on June 22, 2022. This program aims to establish a network of the Armenian Nation, fostering an influential infrastructure to protect national interests, promote business, social, and humanitarian impact on the global stage. For more information please visit www.digitaljulfa.com

The program is supported by Armenian businesses, think tanks in multiple disciplines, professional organizations and Armenian government officials.