ATLANTA - s4story -- Renowned sommelier, founder, and cultural innovator Tahiirah Habibi announces the official release of the Wine-ish App, a mobile companion designed to make wine culture accessible, engaging, and practical for every level of enthusiast. Removing the pretension of the luxury wine world, the platform delivers an intuitive suite of tools for casual drinkers, hospitality professionals, and corporate hosts.

Origin: Demystifying Wine & Community Ownership

The foundation of Wine-ish began in 2018 when Habibi—a 15-year luxury wine veteran and founder of The Hue Society—set out to build a blueprint for cultural literacy and inclusion. Trademarked in 2021, the app acts as a digital "cheat code" for users to navigate complex wine lists and own their table with confidence.

Faced with systemic funding disparities—where Black women founders received just 0.34% of U.S. venture capital according to Crunchbase data—Habibi bypassed traditional venture capital, funding and expanding the platform through independent tech development and direct community backing.

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"Wine has never just been about what's in the glass—it's language, culture, power, and access," said Tahiirah Habibi, Founder of Wine-ish. "When a 20-page wine list hits the table, people feel intimidated. We built Wine-ish so anyone can scan a menu, understand their palate, and move through any room with confidence without needing to memorize a textbook."

Key Features & Benefits

• For Casual Drinkers: Effortlessly navigate flavor profiles, food pairings, and price points. The app takes the guesswork out of ordering at restaurants or shopping in-store with approachable, jargon-free recommendations.
• For Wine & Hospitality Professionals: Serves as a sleek digital reference tool for sommeliers, buyers, and staff to discover independent, diverse wine labels and streamline guest recommendations.
• For Corporate Hosts (B2B Opportunities): Offers specialized functionality for law firms, realtors, and financial advisors. Hosts can curate tailored wine selections for client events, organize corporate gifting, and equip teams with premium wine guides.
• Precision Food & Wine Pairing: Search by dish, mood, occasion, or tasting notes to match ideal wine profiles with any menu.
• Interactive Education: Quick-bite modules and expert insights build confidence in tasting, key regions, and grape varieties.
• Archive & Track Favorites: Maintain a digital journal, save tasting notes, rate past selections, and organize wishlists.

Availability

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The Wine-ish App is available for download on studio.com. Supporters can contribute to the expansion fund and secure early access perks—including copies of Habibi's upcoming book, The Wine-ish Playbook®—at www.tahiirahhabibi.com/wine-ish. Follow social media updates @wineish.

About Tahiirah Habibi

Tahiirah Habibi is a leading sommelier, entrepreneur, founder of The Hue Society, and advocate for diversity, equity, and inclusion within the wine and spirits industry. She continues to reshape beverage education through digital platforms, community building, and strategic brand partnerships.

About Wine-ish

Wine-ish is a digital media and lifestyle brand dedicated to reimagining wine culture through inclusive storytelling, modern technology, and curated consumer experiences.