SHEFFIELD, U.K. - s4story -- Canonbury (https://www.canonbury.com/) is one of the UK's leading suppliers of podiatry and footcare products. Being both family-run and proudly independent, they have supported podiatrists, foot health practitioners, and students for over four decades.

Canonbury's relationship with The SEO Works (https://www.seoworks.co.uk/) began back in 2022, after they enlisted the 'Digital Growth Experts' to deliver a B2B SEO campaign. And over the past three years, this campaign has gone from strength to strength.

As Canonbury reshuffled and its internal strategies changed, keeping up with its collaborative SEO campaign was just as important as ever. This, combined with strong results and a good relationship, resulted in them re-signing for a third time.

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Alongside their SEO campaign, Canonbury had also been outsourcing to a different agency to run and maintain its PPC campaigns. However, the Sheffield-based agency also boasts a PPC team - and following an internal review, Canonbury has decided to appoint SEO Works for this service as well.

Utilising an integrated approach, with both channels being managed within one agency, Canonbury can look to benefit from smoother communications and more efficient workflows. This multi-channel approach will also give Canonbury room to continue to grow into 2026 and beyond.

The SEO strategy has so far focused on category pages and site navigation. But looking ahead, Canonbury wish to expand its online education and business support content for podiatrists. This will involve the agency developing a series of in-depth blog resources covering key commercial and operational topics within podiatry - a more long-term strategy, aiming to expand their visibility and solidify them as the 'go-to' business for those working in or breaking into podiatry.

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Meanwhile, the planning for Canonbury's PPC strategy is also well underway, and the team at The SEO Works are excited to get their teeth into their Google Ads campaign.

Brian McArdle, ECommerce Manager at Canonbury, told us, "We've worked with The SEO Works for our SEO since 2022 and have consistently found them excellent to partner with. They take the time to truly understand our business and provide thoughtful, data-driven recommendations that align with our brand strategy. The positive results we have seen have given us such confidence that we chose to bring them onboard for our PPC as well in November 2025. We're certain that having them manage both our paid and organic search will strengthen our brand presence and help us operate more efficiently as a business."