AUBREY, Texas - s4story -- The Veterans Ranch Launches New Commercial Honoring Gold Star Families

Aubrey, Texas — December 15, 2025 — The Veterans Ranch has released a new commercial honoring Gold Star Families and recognizing the enduring sacrifice of those who have lost a loved one in military service.

The commercial serves as a solemn tribute to the lives given in service and to the families who continue forward carrying their legacy. Through quiet imagery and reflective storytelling, the message honors grief, resilience, and the lasting impact of service that extends far beyond the battlefield.

"For Gold Star Families, our loved one's service didn't end with their final salute," said Terry Burgess, a Gold Star family member featured in the commercial. "We live every day with their sacrifice, their courage, and their love. This commercial isn't about loss alone — it's about remembering who they were, what they stood for, and knowing that their lives, their service, and our families are not forgotten."

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Leaders at The Veterans Ranch say the commercial reflects the organization's belief that remembrance is both a responsibility and a promise.

"Gold Star Families carry a burden most will never fully understand," said Pamela Smith, President of The Veterans Ranch. "This commercial is a moment to pause, to honor the fallen, and to stand beside the families who continue to carry their legacy with strength and grace. Our mission calls us to remember, to support, and to serve — always."

The campaign underscores The Veterans Ranch's ongoing commitment to supporting veterans and their families through healing, connection, and purpose. By creating space for reflection and remembrance, the organization hopes the message will inspire viewers to honor sacrifice through compassion, service, and community support.

The commercial will air across television / digital / social platforms beginning today 12/15/2025, inviting audiences to reflect on the true cost of freedom and the families who live with that cost every day.

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Founded in service and rooted in community, The Veterans Ranch provides programs focused on equine therapy, peer support, wellness, and family resources, helping veterans and their families find strength, healing, and hope beyond military service.

For more information about The Veterans Ranch or to view the commercial, visit https://www.theveteransranch.org.

About The Veterans Ranch
The Veterans Ranch is a nonprofit organization dedicated to honoring service and supporting veterans and their families through programs that foster healing, resilience, and connection. Through remembrance and action, the organization works to ensure that no veteran or Gold Star family walks their journey alone.