DAYTONA BEACH, Fla. - s4story -- Affordable Tire Daytona Beach has entered a new chapter under the leadership of Nathan Pennington, who recently took the wheel of the family business. Nathan is continuing a third-generation legacy built on customer service and premium used and new tires, while also modernizing the shop by launching the company's first website and expanding sales through Facebook Marketplace and eBay.

Nathan is a Florida native born in Jacksonville and raised in Palm Coast. He began working in the shop 'ever since he can remember.' He continued through high school and college. He graduated from Matanzas High School in 2015 and earned a business management degree from Florida Gulf Coast University in 2021.

Before returning full time to the tire business, Nathan worked as a logistics account manager for a freight broker and later held leadership roles in construction operations, including serving as head production coordinator for a certified roofing company.

Nathan's transition into ownership followed the death of his uncle in February 2026. His father and uncle have owned and managed the shop since 2001. He said he is focused on maintaining the shop's reputation for honest service and helping customers find safe, reliable tires at a fair price.

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Affordable Tire Daytona Beach specializes in premium used and new tires and serves a wide range of vehicle needs, including cars, trucks, SUVs and Jeeps, as well as high-end performance and luxury vehicles. The shop also offers tires for trailers, ATVs, golf carts and other specialty applications, with both installation and carryout options.

"We've been family-owned and operated for more than 25 years, and we've had the privilege of serving generations of customers," Nathan said. "A lot of people still come to us after they've been turned away by bigger chain stores for certain repairs, and they just want an honest answer and a no-pressure experience."

Affordable Tire Daytona Beach is located at the Daytona Flea & Farmer's Market, 1425 Tomoka Farms Road, in the west parking lot near International Speedway Boulevard in Daytona Beach. The shop is open Thursday through Sunday from 9 a.m. to 5 p.m., and no appointment is necessary. For more information, call 386-323-9848 or visit affordabletiredaytonabeach.com.