BAY HARBOR ISLANDS, Fla. - s4story -- British Perfume House Debuts Digital Destination Offering  Ingredient Disclosure and Phthalate-Free Luxury Fragrances

LONDON, UK – January 6, 2026 – True Born London, an innovative British clean perfume house, today announced the official launch of its e-commerce website at https://trueborn.co.uk/, marking a significant milestone in the brand's mission to bring transparency, sustainability, and natural luxury to the UK fragrance market.

Redefining Clean Beauty in British Perfumery

True Born London's website launch comes at a pivotal moment when UK consumers are increasingly concerned about the ingredients in their personal care products. Recent surveys indicate that 78% of British consumers cannot identify harmful ingredients in their perfumes, highlighting a critical need for transparency that True Born addresses directly.

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A Digital Experience Matching the Brand's Luxury Standards

The newly launched True Born website offers:

• Complete Ingredient Transparency: Full disclosure of all fragrance components, not hidden behind proprietary "parfum" labels
• Five Signature Fragrances: Including Crown & Amber, Iron & Iris, London Fog, Twelfth King, and Monarch's Code—each inspired by British heritage and natural landscapes
• Educational Content: A dedicated Fragrance Chronicles blog providing consumers with expert guidance on clean perfume, ingredient safety, and sustainable fragrance practices
• Seamless Shopping Experience: Intuitive navigation, detailed product descriptions, and complimentary samples with every order
• UK and International Shipping: Free delivery on orders over £50 within the United Kingdom

Media Contact

True Born London Email: info@trueborn.co.uk Website: https://trueborn.co.uk/ Instagram: @truebornlondon

For press inquiries, product samples, or interview requests, please contact the True Born London media team.