DENVER - s4story -- International AI SEO and GEO expert Chris Raulf, founder and CEO of Boulder SEO Marketing and founder of Enterprise GEO, will speak at an Executive Seminar at Business Today's 52nd International Conference on Sunday, November 8, 2026, from 10:00 to 10:45 AM EST at the Hilton Midtown in New York City. The Princeton University student-run conference brings together 150 undergraduates and more than 75 senior executives.

Raulf has worked in search for nearly 30 years, teaches in the University of Strasbourg's TCLoc master's program, hosts the AI SEO Insighter Podcast, and has spoken at conferences in Berlin, Barcelona, and Shanghai.

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His session is titled The Skills Nobody Is Grading You On: How to Become AI-Native Before You Graduate.

Raulf will teach from his own story, not a playbook: the 2021 Google update that wiped out roughly 80% of his agency's organic traffic, the rebuild that produced his Micro SEO Strategies℠ framework, and the days after ChatGPT launched, when he turned that framework into microSEO.ai. The talk then opens into a student discussion.

He's also bringing something new. Inspired by a Swiss founder who has kept his guiding principles in his suit pocket for decades, Raulf wrote down the 16 he has led by for years, from "Give it a day, then get back in the saddle" to "Share what I know. Lift people up." Students will get printed copies and leave with three or four principles of their own. Most of his principles are about people, fitting this year's theme, The Social Architecture.

"I do this because it fulfills me," said Raulf. "AI is leveling the playing field, and the students who lean into it while keeping people at the center will shape what comes next."

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Students attending the International Conference can join Raulf's Executive Seminar on Sunday morning, November 8, and keep learning afterward with his free AI SEO and GEO tips at chrisraulf.com.

About Business Today
Business Today is a student-run 501(c)(3) nonprofit at Princeton University. Its flagship International Conference brings 150 undergraduates and more than 75 senior executives together in New York City for a weekend of conversation and mentorship.

About Chris Raulf
Chris Raulf is an international AI and SEO expert, consultant, speaker, and founder of Boulder SEO Marketing. Known for developing the Micro SEO Strategies℠ framework, he helps global brands improve organic visibility through human insight and AI-powered execution. He shares advanced insights in his AI & SEO newsletter and teaches businesses how to thrive in the age of AI.