ATLANTA - s4story -- Duplia Marketing, a fractional CMO practice built exclusively for small and mid-size industrial B2B and manufacturing companies, today announced that it is now a monday.com Authorized Partner. monday.com has been the heart of Duplia's marketing engine since the practice was founded. The partnership gives Duplia direct access to monday.com's partner support, product information, and new features as they are released, so it can keep improving the service it delivers to its clients.

Fifty percent of small businesses have no employee dedicated to marketing, according to LocaliQ's 2026 Small Business Marketing Trends Report. In many small and mid-size manufacturers, marketing exists, but it runs out of an inbox. "Marketing requests in an industrial company arrive by email, by text, by phone call and in the hallway outside the production meeting," said Patricia Gunter, founder and fractional CMO at Duplia Marketing. "The first thing we install is a single place where every request lands, gets prioritized against the plan, and has a name and a date. That one change can recover more capacity than hiring would."

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Gunter has completed five monday.com Partner Academy programs: the Work Management badge, the Advanced Workflow badge, the Inbound Sales badge, the official monday CRM product training for Sales, and the monday AI pathway, Level I: Basics. "This partnership is about our clients," Gunter said. "Having the monday.com organization behind us, with direct access to support, product knowledge, and new features, raises the quality of every system we build for an industrial team."

For clients, that means monday work management for the marketing request hub and campaign execution, monday CRM where the commercial pipeline needs structure, and monday.com's AI capabilities inside the workflows the team already runs. AI speeds up the work, and monday.com stays the place where approvals happen, the team collaborates, and comments are added, including on work an AI tool produced. "Industrial buying cycles can run twelve to eighteen months," Gunter said. "If you cannot see what marketing committed to, what shipped and what is still open across that window, you cannot manage it."

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About Duplia Marketing: Duplia Marketing is a fractional CMO practice built exclusively for industrial B2B and manufacturing organizations across the Americas. Founded by Patricia Gunter, who spent 25 years inside industrial organizations including AMMEGA and Emerson, Duplia works side by side with leadership teams as an embedded marketing executive accountable for growth.

Learn more about Duplia Marketing: https://dupliamarketing.com/