HOUSTON - s4story -- Russell Weil, a native Houstonian and longtime brand and marketing executive, has launched Weil Strategic Marketing, a Houston-based firm that helps businesses understand their customers, sharpen their messaging and put a marketing plan into action. The firm offers project-based consulting and fractional leadership for organizations that need an experienced marketer to guide their teams and agencies on a part-time basis.

Buyer persona development is a core service. Weil works with businesses to identify who makes or influences a purchase, what prompts them to start looking and what information they need before taking the next step. Those findings inform decisions about website content, advertising, sales materials and lead generation.

"One of the first questions I ask is who actually makes the decision," Weil said. "In senior living, an adult daughter may start the search, compare communities and schedule a tour on behalf of a parent. When you understand what she needs at each step, you can write a better website, run more relevant ads and give the sales team a better starting point for the conversation."

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As SVP of Account Management of a Houston PR firm, Weil previously led marketing strategy for five luxury senior living communities in Houston, Charlotte and Nashville, overseeing initiatives that supported lead generation and scheduled tours. His experience also includes serving as national brand manager for Del Frisco's Steakhouse at Landry's and as senior brand manager and client advocate for Oxy through Houston branding agency BrandExtract.

In addition to buyer persona development, the firm offers brand positioning and messaging, website and digital marketing strategy, and marketing performance measurement. Clients can engage Weil for a specific project, such as preparing for a website redesign, or on an ongoing basis to set priorities, coordinate internal and external teams and review results.

About Weil Strategic Marketing
Weil Strategic Marketing is a Houston-based consulting firm founded by Russell A. Weil. The firm provides marketing strategy, buyer persona development and fractional marketing leadership. Learn more at https://weilstrategicmarketing.com.

Media contact
Russell A. Weil, Founder
Russell@weilstrategicmarketing.com