MIAMI - s4story -- HPA Talent, North America's leading soccer activation and creator representation agency, proudly announces the signing of Joan Sitjar — known worldwide as Joan Freestyler — for exclusive North American marketing and commercial rights.

A standout force in the global freestyle football scene, Joan Freestyler has been competing at the highest levels since 2016, building an elite reputation through innovation, technical mastery, and electrifying performances that continue to captivate audiences worldwide.

Among his most notable achievements:

• Spanish National Champion (2023, 2024, 2025)
• 3rd Place – World Championships (2025)

Recognized for his creativity, precision, and competitive consistency, Joan has become one of the most respected names in international freestyle football — combining athletic excellence with magnetic stage presence and crowd engagement.

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Beyond competition, Joan has developed a strong and rapidly growing social media following, collaborating with major global brands and building deep connection with freestyle and soccer culture audiences across multiple platforms.

Through this partnership, HPA Talent will lead Joan's commercial growth throughout North America, focusing on:

• Brand partnerships & endorsements
• Live event activations
• Global soccer campaigns
• Experiential marketing & fan engagement
• World Cup 2026 lead-up opportunities

Paris D'Jon, CEO of HPA Talent, commented:

"Joan represents everything the modern soccer creator space is becoming — elite skill, authenticity, and global reach. As brands continue to invest heavily in soccer culture leading into World Cup 2026, bringing talent like Joan into the HPA family strengthens our position as the global powerhouse in soccer activations."

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Joan's dynamic style, energy, and creativity bring a premium entertainment element to live events and branded campaigns, creating high-impact experiences that resonate with both fans and brands alike.

With more than 800 soccer activations annually, HPA Talent continues to expand its world-class freestyle and soccer creator roster — reinforcing its reputation as the go-to agency for brands seeking authentic, high-performing soccer talent.

About HPA Talent

HPA Talent is a full-service global talent management and marketing agency representing athletes, creators, musicians, and personalities across sports and entertainment. As the North American leader in soccer activations, HPA connects brands with elite talent to deliver impactful campaigns worldwide.

http://www.hpatalent.com