LEXINGTON, Mass. - s4story -- ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 23rd Annual Marketing Excellence Awards Program.

The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

"As B2B organizations continue working their way through the COVID-19 disruptions, those that double down on marketing innovation and leadership are best positioned for long-term success," said Dave Munn, President and CEO of ITSMA. "Once again, we have a standout group of award finalists this year that provide a wealth of insight and inspiration to help marketing leaders advance their programs and impact. The 26 organizations that have reached this stage exhibit the best qualities of focus, creativity, and operational excellence in accelerating strategic growth and innovation."

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The 2020 ITSMA Marketing Excellence Awards categories and finalists are:

• Driving Strategic Growth: Cognizant, Cognizant, Ciena, Infosys, Microsoft
• Enabling Sales to Accelerate Growth: Atos, BMC Software, O2, SAP Concur
• Orchestrating Executive Engagement: Google Cloud India, IBM, O2, PwC, ServiceNow
• Repositioning the Brand: Cisco Systems, Fujitsu, NTT DATA, Panasonic, VMware
• Scaling and Optimizing Account-Based Marketing: Cloudera, Dell Technologies, Infosys, Qlik, SAP, VMware
• Transforming Marketing with Data, Analytics, and Insight: Infosys, Microsoft, SAP, VMware

"Amid the rapid rethink that B2B marketing teams have undertaken this year, our finalists remind us that the strategic foundations of marketing still matter most: Deep customer insight, creative blending of art and science, tight collaboration with Sales, and a disciplined approach to execution and results," said Munn. "In every category, our judges have been impressed with the creativity, agility, and results that continue to demonstrate the impact B2B marketers are having on strategic growth."

In addition to the six thematic categories, the Marketing Excellence Awards Program also includes recognition for small- and medium-sized businesses (SMB).

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The finalists for small- and medium-sized business awards are:

• Bottomline Technologies, Bottomline Technologies, CoreHR, CoreHR, Curion, Sidecar, TRIANZ, and True Influence

An international panel of marketing executives and experts will select the winners, who will be announced at a special online awards ceremony on October 14th, which precedes ITSMA's virtual Marketing Vision Conference the following week and will feature MEA-winning presentations.

For more information about ITSMA's 2020 Annual Marketing Vision Conference, visit: http://www.itsma.com/event/marketing-vision-2020/.

About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
Learn more at www.itsma.com