COLUMBIA, S.C. - s4story -- Ink and Key is a full-service branding and messaging agency that helps health, wellness, and professional service businesses figure out what to say, how to say it, and where to say it so their audiences actually respond. Founded by Columbia-based entrepreneur Lynn Tickner, the agency is built on a simple but powerful idea: clarity drives connection. Tickner and her team apply this approach to every client relationship, guiding businesses to communicate with empathy, purpose, and precision.

"We specialize in helping businesses get their words right," Tickner explains. "A lot of our clients come to us because something's off—their brand isn't connecting like it used to, or they've grown, but their messaging hasn't kept up."

Ink and Key has earned a strong reputation throughout the Southeast for strategy-driven branding and messaging. From rebrands and website copy to more than 500 naming projects, the agency brings clarity and confidence to every engagement.

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Tickner's background as a teacher shapes the way she runs workshops and simplifies complex ideas to "help teams get on the same page."

As a StoryBrand Certified Guide since 2019, she's worked with hundreds of businesses to become the brand people think of first—helping them create short, simple, repeatable soundbites that everyone on their team can use. Her approach turns confusing marketing into clear messaging and ensures brand consistency across every channel.

Beyond agency work, Tickner also leads private, in-person One-Message Workshops™ through her sister site, LynnTickner.com, where organizations align their teams around one clear, powerful message that makes marketing easier and more effective.

Known for their thoughtful strategy, fast response, and practical results, Ink and Key helps businesses build brands that are truly unforgettable.

Learn more at www.inkandkey.com.