STARKVILLE, Miss. - s4story -- This Mississippi State football season, game-day fashion is telling a deeper story.

Mission-driven womenswear brand Alivia has partnered with Mississippi State University ACCESS student and artist Allie Simmons and Mississippi-based L.A. Green to launch Hail State Bandana, an exclusive maroon-and-white collection inspired by Simmons' original artwork.

The five-piece capsule includes two dresses, two tops and a scarf and will be sold exclusively at L.A. Green's four franchise locations beginning September 25, 2026. An in-store launch and meet-and-greet with Allie will take place at L.A. Green's Starkville location from 3–5 p.m.

The collaboration began when Allie's mother connected with Alivia founder Jovana while searching for a dress for Allie to wear during sorority recruitment at Mississippi State, where Allie is now a member of Zeta Tau Alpha (ZTA). After learning about Allie's love of art, Jovana hoped they could someday collaborate.

More on S For Story

• Industrial & systems engineering educator and professional to lead global strategic partnerships for professional society
• Convergence of AI, Wearable Technology, Remote Patient Monitoring and Real-World Healthcare: PomDoctor Ltd. (N A S D A Q: POM)
• Your Bones Are Talking. Are You Listening?
• The GwaK's The Station Delivers a Darkly Comic Memoir of a First Job Gone Wrong
• Lead Empowered TV Welcomes Eli Brackenbury Back for Powerful Conversation on The Restoration of Man

A year later, Jovana connected with Lauren Ann Cooper, founder of L.A. Green, at Dallas Market. A Mississippi State alumna and longtime T.K. Martin Center volunteer, Lauren Ann connected with Alivia's mission of transforming artwork by creators with disabilities into fashion. The relationship eventually led to the exclusive game-day collaboration.

Allie's paintings were reimagined and combined to create Hail State Bandana, a bold maroon-and-white print designed with Mississippi State game days in mind.

"I got to paint and create art at L.A. Green awhile back but had no idea my mom, Jovana and Lauren Ann had this up their sleeve!" said Allie. "And now… some of MY artwork is becoming an Alivia design that you can actually WEAR to an MSU football game. I CANNOT BELIEVE IT!!! And it's happening during my senior year at Mississippi State!"

Ten percent of sales from the collection will be donated to Mississippi State University's T.K. Martin Center for Technology and Disability, supporting programs and services for individuals with disabilities.

Each Alivia garment also features a scannable QR code connecting the wearer to the artist behind the print and the impact of their purchase.

Learn more about the Hail State Bandana collection at https://shoplagreen.com