TSAWWASSEN, British Columbia - s4story -- Tsawwassen, BC - Player One Amusement Group (A GENDA Americas company) is proud to announce the official opening of emojiPlanet®, a dynamic new family entertainment venue located at Tsawwassen Mills. Developed in close collaboration with the emoji company GmbH, owner of the globally iconic emoji® brand, and UNIS, long-standing producer of emoji® arcade machines, this new centre represents a major step in bringing the emoji® brand universe into immersive, physical entertainment environments under the emojiPlanet® brand.

Located at 5000 Canoe Pass Way, emojiPlanet® offers a colourful, multi-sensory experience that allows guests to interact directly with one of the world's most beloved lifestyle brands. The venue features emoji® brand themed arcade attractions, a curated emoji® prize shop, interactive play zones, and newly designed emoji® brand party rooms for birthdays and group celebrations.

This launch marks an important expansion of the emoji® brand into location-based entertainment (LBE)—a strategic extension of a brand that already resonates across global consumer products, digital communication, entertainment, retail, and multimedia storytelling in more than 100 countries in the globe.

A Global Brand Brought to Life

emojiPlanet® showcases the universal appeal of the emoji® brand, which has become a cultural touchpoint for billions of people worldwide. The venue features a full suite of emojiPlanet® arcade machines created by UNIS under exclusive license from the emoji company GmbH. These machines form the backbone of the experience: energetic, character-driven, and deeply connected to the visual language people use every day.

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"emojiPlanet® was created to bring joy, colour, and connection to our communities," said Michael Williams, Marketing Director at Player One Amusement Group. "We are genuinely honoured to work so closely with the emoji company and UNIS. Without the strength and global influence of the emoji® brand, this type of venue simply wouldn't be possible. It's an iconic brand with a decade-long legacy — and being able to bring it to life in a physical, immersive way is incredibly exciting."

The Grand Opening Celebration will take place on January 24, 2026, featuring exclusive giveaways, public activities, special offers, and appearances. Media, influencers, and families are invited to attend.

"emojiPlanet® represents a powerful extension of the emoji® brand universe into the world of location-based entertainment says Marco Huesges, CEO and Creator of the emoji® brand.
For more than ten years, the emoji® brand has been part of consumers' everyday lives across thousands of products, digital platforms, and cultural moments worldwide. Bringing the brand into a fully immersive environment where guests can touch, feel, and interact with our emoji® brand characters is a natural evolution of our global strategy."

"Our partnership with UNIS has been instrumental in translating the emotional core of the emoji® brand into high-performing arcade experiences. Seeing those experiences now unified within an entertainment venue executed by Player One Amusement Group is a milestone we are incredibly proud of."

"emojiPlanet® reflects the universal language and positive spirit at the heart of the emoji® brand — and we look forward to expanding this concept into additional markets globally."

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emojiPlanet® Key Features

• Exclusive emojiPlanet® arcade games created by UNIS under official emoji® license
• emoji® prize shop stocked with branded rewards
• Immersive party rooms ideal for birthdays, team events, and celebrations
• Family-friendly attractions suitable for all ages
• A multi-sensory, location-based extension of one of the world's most recognizable lifestyle brands

About Player One Amusement Group

Player One Amusement Group is a leading provider of amusement solutions, arcade venues, and family entertainment locations across North America. With a strong focus on quality, community engagement, and experiential innovation, Player One brings world-class entertainment concepts to life through strategic partnerships and operational excellence.

About the emoji company GmbH

The emoji company GmbH is the creator and rights holder of the internationally registered emoji® brand. With global brand recognition and a decade of success in consumer goods, digital media, entertainment, and collaborations with leading global corporations, the emoji® brand represents a universal language of joy, diversity, and expression.

About UNIS

UNIS is a world-renowned developer and manufacturer of arcade machines and LBE equipment. Through close partnerships with major global IP owners—including the emoji company GmbH—UNIS creates innovative entertainment experiences that resonate with players around the world.