CONWAY, Ark. & VANCOUVER, British Columbia - s4story -- When Lynette Turner launched Midlife Women Entrepreneurs, she didn't set out to build a global movement. She wanted real stories, not highlight reels, of women rebuilding their lives after 40. Nearly 100,000 views later, her podcast has become a lifeline for women ready to turn doubt into drive and fear into freedom.

As the show celebrates its 100th episode, Turner features Rhea Lana Riner, Founder and CEO of Rhea Lana's Children's Consignment Events. What began as a stay-at-home mom's effort to make ends meet has grown into a nationwide franchise built on faith, family, and determination.

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The milestone episode, "Start Small, Start Scrappy, Change Everything in Midlife," starts not in a boardroom but in a living room filled with baby clothes and belief. "I was a mom with three small children and no extra income," Rhea recalls. "I started ironing secondhand clothes, tagging each one, and inviting local moms to sell their own items. It was truly families helping families."

That simple idea became a business model spanning 120 franchises across 26 states, empowering families to earn income and build community. Turner calls Rhea's journey the perfect reflection of the podcast's mission: turning obstacles that once made women shrink into fuel for reinvention and purpose.

"This podcast is a room for women to borrow belief while they build their next chapter," Turner says. "Rhea's story reminds us that big things often start in small, ordinary moments and that midlife can be the most powerful time to create something meaningful."

Turner created Midlife Women Entrepreneurs while searching for stories of courage, resilience, and second chances. Her guests show what reinvention really looks like: writing books, launching startups, rebuilding confidence after loss, and rediscovering purpose.

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Over time, the podcast has evolved into a movement of women redefining success and embracing financial independence. As Midlife Women Entrepreneurs surpasses 100,000 downloads and 100 episodes, Turner continues expanding through workshops, an online community, and courses guiding women from procrastination to purpose.

Her mission remains clear. She wants to remind women everywhere that it is never too late to build the life they were meant for. Listen to the Midlife Women Entrepreneurs podcast on YouTube, Spotify, and Apple Podcasts.