CHICAGO - s4story -- Root3 Marketing CEO Scott Christiansen and SVP Ashley La Fleur will present an American Alliance of Orthopaedic Executives (AAOE) webinar, "3 Ways to Maximize Volume and Payer Mix Without Increasing Your Marketing Budget," on November 3, 2–2:30 PM CST.

The 30-minute session is designed for orthopedic practice leaders evaluating how their existing marketing investments can better support growth heading into 2027. Christiansen and La Fleur will discuss practical ways to connect marketing efforts with priorities by physician, specialty, service, and location.

"The pressure on orthopedic practices is real, but so is the opportunity," said Christiansen. "When marketing is aligned with clinical and operational priorities, every tactic becomes sharper and more effective, and practices see results quickly. That's why this session with AAOE is so important. We're giving leaders a clear, practical roadmap to grow with intention."

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The webinar will focus on three areas:
1. Strategic patient targeting: Align patient targeting with defined growth goals by physician, specialty, service line, and location to ensure marketing efforts support the practice's highest‑value priorities.
2. Improving patient search conversions: Strengthen digital performance by ensuring patients can find you and that provider and location listings are accurate, increasing the likelihood they take the next step toward scheduling.
3. Managing community sponsorships strategically: Evaluate sponsorship investments to confirm alignment with organizational goals and fully leverage the benefits included in existing agreements to maximize return on spend.

Attendees will leave with practical starting points for reviewing their marketing investments and identifying opportunities to support patient volume and payer mix goals.

For additional details and registration, visit the AAOE webinar page: https://www.aaoe.net/events/3-ways-to-maximize-volume-and-payer-mix-without-increasing-your-marketing-budget.

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About Root3 Marketing

Founded in 2014, Root3 Marketing is a leading national healthcare marketing firm focused on helping high‑growth healthcare organizations scale with intention. Root3 partners with orthopedic practices across the country to align marketing with operational and financial priorities, including payer-mix, physician‑level utilization, service‑line demand, market positioning, and long‑term growth planning. Learn more about Root3's disciplined, data-driven approach to orthopedic practice marketing: https://root3marketing.com/orthopedics/.