SHEFFIELD, U.K. - s4story -- Award-winning solicitor Talbots Law (https://www.talbotslaw.co.uk/), have renewed and expanded its partnership with award-winning digital agency, The SEO Works (https://www.seoworks.co.uk/). They have increased the scale of their SEO work with them (which is now in its second year), as well as adding the agency's PPC service to the partnership - taking advantage of their integrated service offering.

Talbots Law, established in 1828, covers all aspects of law, and its 600-strong team of specialists have assisted hundreds of thousands of people across England and Wales. Their services include personal assistance for anything from divorce to clinical negligence, to business assistance ranging from estate planning to company mergers.

Following lost rankings and previous unsatisfactory experiences, Talbots Law reached out to the Sheffield-based digital agency in late 2024, looking for a new team to tackle their nationwide SEO strategy.

Since then, the first year of Talbots Law's campaign has resulted in incredible growth, leading them to be "ridiculously impressed". The campaign from the team at The SEO Works began with a more general SEO approach to highlight priority areas, before honing in on service page optimisations, blog updates and internal linking strategies as the best approach for the first year.

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The fantastic results from this first year, coupled with exciting plans for the future of the campaign, led to the decision to not only renew but expand the scale of the SEO campaign.

Alongside the renewal, Talbots Law will also be utilising The SEO Works' integrated service offering, by working with the agency's PPC team on a comprehensive Google Ads strategy! It will focus on prioritising key service areas with strong demand, and will be supported by advising on the creation of bespoke, conversion-focused landing pages to maximise lead quality in a competitive, high-CPC environment.

Tightly controlled targeting and accurate conversion tracking will be a core focus for the team at The SEO Works to ensure strict search term relevance, high-quality enquiries and greater visibility on outcomes.

Daniel Malin, Associate & Marketing Manager at Talbots Law, said, "As a national, employee-owned law firm with ambitious growth targets, our work in the SEO and AI space is a core part of our short, medium and long-term strategy.

Throughout the first 12 months of our partnership, The SEO Works have proven themselves as an aligned partner capable of delivering these vital services to a high-level in a rapidly-changing environment and we are excited to continue working with them in pursuit of our commercial goals."