ATLANTA - s4story -- Just one month after debuting her new GIRL POWER era, genre-bending artist PRÝNCESS returned with a vengeance on November 17, 2025, with "THE HOOK," a razor-edged, adrenaline-packed single exploding across social media and international markets.

With gritty guitars, cinematic sound design, unforgettable vocal riffs, and a now-signature, electrifying guitar solo, "THE HOOK" showcases a darker, more magnetic side of PRÝNCESS — positioning her as one of the most exciting emerging voices in the alt-pop space.

"'THE HOOK' is the moment you decide to be unstoppable," PRÝNCESS explains. "It's confidence, danger, seduction, rebellion — all wrapped in one. It's the sound of someone stepping fully into their power."

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The track has rapidly gained traction through PRÝNCESS' global marketing strategy, especially in fast-growing music markets such as Mexico, Brazil, Indonesia, and the Philippines, where fans have begun organically discovering her through algorithmic playlists, viral video edits, and Spotify Daily Mixes.

Early buzz is already building — for example, the independent blog AudiArtist praised "THE HOOK" as a "toxic-love / girl-power anthem," and unpacked the single's themes and cinematic production in a full feature: https://www.audiartist.com/pryncess-the-hook-toxic-love-girl-power/

In late November, A&R reps from emerging labels reached out after hearing "THE HOOK" in their Spotify rotation and across social media — signaling early industry buzz.

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Momentum from "THE HOOK" builds on the foundation PRÝNCESS began with "Daddy's Girl," as she continues releasing a new single every 17th of the month leading up to her full-length album GIRL POWER, arriving June 17, 2026.

Other campaign highlights include:

• Growing college radio support and upcoming on-air interviews scheduled for 2026
• An expanding Atlanta performance presence and an all-women live band being assembled for the GIRL POWER Live Experience
• Strategic playlist pitching, curatorial relationships, and steady organic audience building

"THE HOOK" is a statement — PRÝNCESS is not just entering the industry. She's arriving with force.

Stream "THE HOOK" everywhere music is available:
https://ditto.fm/the_hook

For press or industry inquiries, contact:

contact@prýncess.com