NEW YORK - s4story -- Noom, Inc., the latest app-based dieting fad with more than 50 million downloads worldwide, uses deceptive marketing to automatically enroll customers in pricey weight loss plans, charges a nationwide class action lawsuit filed in NYC Federal Court by class action Super Lawyers Wittels McInturff Palikovic.

The lawsuit alleges that Noom's falsely advertises its trial plans as easy to cancel and "risk free," but in reality canceling turns out to be as difficult as trying to lose weight. Once the company captures prospects' credit card information, would-be dieters find themselves automatically enrolled in weight-loss programs they never wanted.

"Instead of losing extra pounds, the only thing weightwatchers lose by trying Noom is their hard-earned dollars," says class lawyer Steven Wittels. "As the Company's coffers grow fat, so have the number of complaints about Noom's underhanded business practices," Wittels adds.

More on S For Story

• HBMHCW Expande Infraestructura de Cumplimiento para Argentina mientras América Latina Supera $1.5 Billones en Volumen Cripto
• Norisia Launches AI Formulated Luxury Multivitamin to Transform Daily Wellness in the UK
• California Book Publishers Turns Author Visions into Professional Publications
• Jacob Emrani's Annual "Supper Bowl" Expected To Donate Thousands Of Meals
• NASA / Glenn Research Center Collaboration to Help Meet Rising Demand for Space Energy Beaming Tech / CIGS PV Modules from Ascent Solar: NAS DAQ: ASTI

Thousands of unhappy customers have complained of being unwittingly enrolled by Noom's auto-enrollment scheme. The complaint details how customers sign up thinking they'll receive personal coaching and a customized weight-loss plan only to later discover their "coach" is a computer bot.

Brought on behalf of all Noom customers, the lawsuit describes the company's violations of NY and CA consumer fraud laws, including California's Automatic Purchase Renewal Statute, and multiple state laws.

"Our class action seeks refunds for all Noom customers," explains class lawyer Tiasha Palikovic. "After duping customers into handing over their payment information for supposedly "risk free" trials, the minute those trials end Noom makes unauthorized charges up to $199 for multi-month plans."

With revenues topping $237 million in 2019, Noom touts user support as a factor that helped quadruple revenue. But user support is truly lacking, as Noom fails to provide useable customer service contacts other than computer bots. Users also don't know that a smart phone app is the only way to access the diet program, nor that the only way to cancel a trial membership is through a third party.

More on S For Story

• Author Tracy Wise Reimagines the Regency Romance with a Love Story for Modern Sensibilities
• When Interpretation Becomes Conversation: Rethinking Engagement in the Museum Age
• History Matters: Book Recommendations for February
• Half of Finnish Online Gambling Expenditure Now Flows to Offshore Instant Casinos as License Applications Open March 1, 2026
• RTC Communications Completes Next Level Connect Fiber Expansion Bringing Multi-Gig Broadband to West Boggs Community

The class action aims for refunds to each class member deceived into automatic enrollment, punitive damages, and an injunction to stop the unlawful behavior.

"Unless this case is certified as a class action," says class attorney J. Burkett McInturff, "this diet hawker will continue to profit from its unlawful marketing practices with impunity."

Visit https://wittelslaw.com/cases/noom-weight-loss-program-auto-enrollment-class-action for details.