NEW YORK - s4story -- Twenty-year marketing veteran and author J.P. Roe released a new book directed at the Managed Service Provider industry. The book, titled REMIX Marketing, addresses many of the common marketing mistakes and pitfalls Roe has encountered over 7+ years of working in the IT space.

"This is my attempt at taking twenty years of marketing training and experience and boiling it down into understandable and actionable information," says the author. "I think we pulled it off quite nicely, and we've been getting great feedback from the MSPs who have read it so far."

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Unlike most marketing guidebooks in the MSP space, REMIX Marketing tackles advanced subjects like brand strategy, positioning, and differentiation. According to Roe, these are the areas least understood by the average MSP, yet the most important to their overall growth success.

"MSPs have to step up their marketing game as the industry gets more competitive. It's no longer about getting your name out there, it's about raising value perceptions and standing out as the superior choice. Most marketing advice in the channel fails to address this," adds Roe.

Those who wish to gain a marketing advantage in the MSP space can get a copy of the book here: https://yoursalesenergy.com/remix-marketing-book